Leads Generating Services
Lead generation describes the process of identifying, attracting, and converting people into prospects through outbound and inbound marketing channels, as well as lead generators. Common lead generation channels include search, social media, email, and your website.
What is lead generation in digital marketing?
In digital marketing, lead generation still focuses on identifying, attracting, and converting people into prospects, but uses online channels and strategies. A few examples include running paid ads on social media, offering free product trials via a website, and launching an email campaign.
Why is lead generation important?
Lead generation matters for B2B and B2C businesses for a few reasons, including:
Lead generation supports healthy business growth: Without leads, your company can’t grow. While you may receive referrals, those often aren’t enough to grow your business the way you want. You need a way to attract and convert prospects, and lead generation provides that.
Lead generation attracts qualified leads: Next, lead generation offers a solution to finding qualified leads, versus any lead. While you can spend time cold-calling potential leads, this strategy rarely results in a lead — only unhappy people with a bad image of your brand.
Lead generation offers a natural transition from consumer to customer: With lead generation, your business can also provide a seamless customer journey. People can move at their own pace from consumer to customer, like by downloading an online guide or completing a contact form.
Most of all, lead generation benefits your business because it works — when done right.