Your website is a powerful sales and marketing tool—if customers can find you online. To increase monthly website traffic, calls, leads, and sales, contractors across the United States turn to Blue Corona for their home services SEO (search engine optimization) campaigns.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). These messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people who have consented to receive these messages from your business.
Lead generation describes the process of identifying, attracting, and converting people into prospects through outbound and inbound marketing channels, as well as lead generators. Common lead generation channels include search, social media, email, and your website.
Affiliate marketing is an online sales tactic that lets a product owner increase sales by allowing others targeting the same audience—“affiliates”—to earn a commission by recommending the product to others. At the same time, it makes it possible for affiliates to earn money on product sales without creating products of their own.
Customer support is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, troubleshooting, maintenance, upgrading, and disposal of a product
Market research is defined as the process of evaluating the feasibility of a new product or service, through research conducted directly with potential consumers. This method allows organizations or businesses to discover their target market, collect and document opinions and make informed decisions.
A virtual agent (sometimes called an intelligent virtual agent (IVA), virtual rep or chatbot) is a software program that uses scripted rules and, increasingly, artificial intelligence applications to provide automated service or guidance to humans.
Data validation is an essential part of any data handling task whether you’re in the field collecting information, analyzing data, or preparing to present data to stakeholders. If data isn’t accurate from the start, your results definitely won’t be accurate either. That’s why it’s necessary to verify and validate data before it is used.